Title Partner

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    INEOS, founded by Chairman Sir Jim Ratcliffe, is one of the world’s top 50 largest manufacturing companies. INEOS products make a significant contribution to saving life, improving health and enhancing standards of living for people around the world. Our businesses produce the raw materials that are essential in the manufacture of a wide variety of goods: from paints to plastics, textiles to technology, medicines to mobile phones - chemicals manufactured by INEOS and the fuels we supply enhance almost every aspect of modern life.

    INEOS formed INEOS TEAM UK in April 2018. It is making the biggest ever British investment in the America’s Cup in an unprecedented effort to bring the trophy back to Britain for the first time since the competition was established in 1851. The INEOS family also includes the iconic British clothing brand Belstaff, Projekt Grenadier by INEOS Automotive, Lausanne Sport Football Club, The Limewood Hotel Group, The Pig hotels and children’s health and welbeing charities GO Run For Fun and the Daily Mile.


Main Partners

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    For close to a century Belstaff has been making clothes for men and women who want more from life, to the push the limits.

    Technically excellent, beautifully crafted British design and know-how is at the heart of what we do, and our clothes are beyond fashion but always in style, innately cool and appealing to men and women who are used to going the extra mile and living life on their own terms.

    Our iconic jackets had the back of everyone from aviator Amy Johnson to adventurer TE Lawrence and revolutionary Che Guevara. We still make those jackets today - and we still kit out some of the world's most questing individuals - but we make much more besides. Rigorously designed, effortlessly good-looking and built for life: Belstaff is for people who don't think getting dressed is the most important thing they’ll do that day.

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    A new automotive brand with an uncompromising vision, INEOS Automotive is on track to produce its first off-road vehicle by the end of 2020, in time for the 36th America’s Cup. 
    The brainchild of INEOS Chairman Sir Jim Ratcliffe, a keen adventurer and a lifelong fan of rugged 4x4s, ‘Project Grenadier’ has come a long way since the idea was first conceived in The Grenadier pub in London in 2017.
    Built in the spirit of 4x4 pioneers such as the Willys Jeep, Projekt Grenadier is on course to deliver a British-inspired and designed, expertly engineered 4x4 that’s just at home pulling a plough, leading an expedition or driving up to Buckingham Palace.
    Projekt Grenadier will partner with INEOS Team UK on their journey to New Zealand, with the teams working closely to share ideas and expertise – as well as competitive spirit – along the way.


Official Partners

  • Henri Lloyd the world renowned market leader in technical sailing gear and premium lifestyle clothing were chosen by Land Rover BAR to be their Official Technical Clothing Supplier and a Merchandise Partner for the 35th America’s Cup.

    Recognised for award winning pioneering designs based upon intelligent innovation, Henri Lloyd have embraced the challenges set out by the sailing team in order to deliver a competitive advantage which in turn will benefit future Henri Lloyd product ranges.

  • JCB is an official supplier to Land Rover BAR, providing the team with materials handling equipment for use at its Portsmouth base and low-carbon power generation units for use at home and during the competition stages of the America's Cup World Series. JCB is the world's third largest construction equipment manufacturer by volume. As a leading family-owned British manufacturer, JCB is proud to support Land Rover BAR and the British America's Cup Team.

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  • Siemens PLM Software is the Official PLM Innovation Partner of Land Rover BAR. The partnership allows Siemens to demonstrate their PLM technology in action in a high tech cutting edge marine/aerospace environment. Siemens will be the team’s ‘digital backbone’ for the entire Land Rover BAR America’s Cup boat development project.



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  • Marlow Ropes operates from a brand new purpose built factory and warehouse, manufacturing quality British ropes on the same site as Thomas Burfield over 200 years ago. Today, Marlow specialises in the design and manufacture of technically innovative rope products using the very latest hi-tech and exotic man made fibres.

  • Chartered accountants and business advisers PFK Francis Clark are based in Dorset and Hampshire. Independent and with strong community roots, we work with our clients, tailoring our services to them and their business. We believe that the relationship with our clients is fundamental to the provision of sound and appropriate advice. You will find us highly professional, friendly and approachable. 

  • Spinlock is an independent and innovative company, widely acknowledged as the world expert in ropeholding. Based in Cowes, UK, the 'Home of Yachting', Spinlock has over thirty years experience of designing and manufacturing rope holding equipment for sailing boats, from dinghies up to the largest superyachts.

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